Croptec Profit Theatres

Farmers and landowners heading to CropTec 2024 will have a golden opportunity to attend the Profit Theatre, where leading experts will share practical advice to help them strengthen their businesses and improve profitability in the ever-evolving agricultural landscape. The Profit Theatre, one of three keynote theatres at the event, is dedicated to offering insights on how to navigate economic challenges while ensuring long-term financial sustainability. 

One of the headline sessions is the Sustainable Farming Incentive (SFI) seminar, which will explore the SFI’s role in shaping the future of farm businesses. With guidance from DEFRA and insights from AHDB’s Senior Economist, Amandeep Kaur Purewal, this session will offer a thorough understanding of how the SFI can be leveraged to support positive financial decision-making. Ben Taylor-Davies, a farmer from Townsend Farm, will also provide a practical, on-the-ground perspective on how SFI measures can be applied to boost farm resilience. 

A key highlight in the Profit Theatre will be the People and Skills seminar, focusing on the human element of farming. This session will delve into crucial topics such as Women in Farming, future skills development, and how emerging technologies are transforming agricultural roles. Attendees will hear from industry thought leaders like Georgina Lamb from The Farming Community Network and Olly Harrison, an influential farmer who is well-known for his Olly Blogs platform. The seminar will also include a discussion on the well-being impact of Harvest '24 and strategies to prepare for future challenges, emphasising the need for mental resilience and workforce readiness in a rapidly changing sector. 

For those looking to bolster their financial planning, the Financial Planning seminar will offer invaluable advice on managing finances in an increasingly volatile agricultural environment. With contributions from experts such as Rohit Kaushish, Chief Economics Adviser at the NFU, and Adam White, Head of Agriculture at Barclays Business, this seminar will cover tax planning on new machinery, practical tips for building business resilience, and financial strategies that are crucial to thriving in today’s market. 

Finally, the Market Outlook seminar will provide a comprehensive analysis of market drivers, with a focus on grain pricing and post-harvest trends. Helen Plant from AHDB will offer expert insights on market conditions, while Finley Hawkins from Frontier Agriculture will explain how precision technology, digital software, and farm data can help growers optimise their businesses and manage risk more effectively. 

With such a rich programme of expert-led seminars, the Profit Theatre at CropTec 2024 promises to equip farmers and landowners with the knowledge they need to futureproof their operations, increase profitability, and remain competitive in an ever-changing agricultural landscape. 

Don't miss out on these invaluable sessions - register today to secure your spot!

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